Startup Day Seattle at Cambia Grove


In June 2018, Cambia Grove hosted Startup Day Seattle, an event designed to convene entrepreneurs, health care leaders, and federal agency representatives from the U.S. Department of Health and Human Services (HHS). Cambia Grove was chosen as one of a handful of organizations across the country to host this event in collaboration with HHS IDEA Lab, an organization within the Office of the Chief Technology Officer that encourages and enables innovation at HHS.

Startup day
Startup day

Along with a full day of programming, Startup Day Seattle also showcased three initiatives making an impact for the health care community, including a Blue Button 2.0 demonstration from Cambia, an announcement about Cambia Grove’s Data Resource Crowdsource Campaign, and the TRAILS Competition pitch event and winner announcement.

Special guests from HHS

The day was full of networking, learning, and special guests including Ed Simcox, Chief Technology Officer at HHS. Programming offered entrepreneurs a unique inside look at how they can best collaborate with government agencies. 
Reflecting on the event, Ed said, “Startup Day Seattle at Cambia Grove was a terrific opportunity to engage the local startup community focused on improving health. Special thanks to Maura Little and her team for organizing such an informative event.”
Other guests included representatives from National Institutes of Health, Center for Medicare and Medicaid Services, Small Business Administration, HHS IDEA Lab, U.S. Department of Health and Human Services Region 10, Washington State Department of Commerce, and City of Seattle Office of Economic Development.

Watch video highlights from Startup Day Seattle

Blue Button 2.0

Meg Dryer, Cambia Vice President of Consumer Experience, shared an innovative approach to using Blue Button 2.0. Blue Button 2.0 is a new tool from the Center for Medicare & Medicaid Services (CMS) that aims to help trusted applications, services and research programs learn more from Medicare claims data. Medicare beneficiaries choose which third parties receive data, making it easier for people to connect with doctors, caregivers or anyone they choose.
Meg and her team shared an interactive demo that showed how Blue Button 2.0 data, coupled with human-centered design, can give consumers a personalized, simplified health care experience. This demo was showcased to highlight how this federal resource can be used to develop innovative approaches that put people first at every stage of their lives—giving consumers access to their own data, their parents’ data for caregiving, and their children’s data for nurturing and support.

Data Resource Crowdsource Campaign

Julie Panek Anderson, assistant director at Cambia Grove, announced the launch of a crowdsource campaign to populate a new Data Resource Directory, to be launched this fall on The directory will connect entrepreneurs with the health care data they need to build scalable, consumer-centric solutions. It also builds visibility and connections with the startup community for participating organizations. Early participants in this campaign include HHS ( and the Fred Hutchinson Cancer Research Center.

Learn more about the Data Resource Crowdsource Campaign.

TRAILS Competition

The day also featured the conclusion of the inaugural Cambia Grove TRAILS Competition, offering startups the chance to win real-world access and testing from University of Washington Medicine’s Primary Care Innovation Lab (PCI-Lab). A group of applicants from across the world was narrowed to five finalists, who pitched their solutions to a panel of industry judges in front of a live audience. Cambia Grove’s Jessica Hauflaire presented the winning award to Litesprite, a gaming platform that drives patient engagement.

Read more about Litesprite and the TRAILS competition.

A special thank you to everyone who attended and participated in Startup Day Seattle – a day that was powered by partnerships and our community.

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