Hosted by:

Cambia Grove

Date & time



Cambia Grove
1800 Ninth Ave., Suite 250
Seattle, WA 98101
United States


Cambia Grove’s mission is to bridge the gap between entrepreneurs and the traditional health care sectors. We know that innovating in health care is hard. There are system level barriers preventing our health care sector to truly transform to be more person-focused and economically sustainable.

Please join Cambia Grove’s Executive in Residence, Dr. Bob Crittenden, Neal S. Sofian, former Director of Member Engagement at Premera Blue Cross and CEO of tuzag, Inc., and Wellesley Chapman, Medical Director of Innovation & Business Development at Kaiser Permanente of Washington, for a roundtable discussion of developing a successful project within the field of health care innovation.

This is an opportunity for innovators and entrepreneurs to have a dialogue with three experts who have delivered innovations within large health systems. The conversation will touch on key questions: How do health systems access and examine innovation? How do they think about what they build internally? What are their considerations when they look to external innovations? How do they address the risk of change?

Seating is limited. Register today!


Dr. Bob Crittenden - Dr. Bob Crittenden joined the Cambia Grove as the first-ever Executive-in-Residence. He has practiced as a family physician for over 28 years in central and southeast Seattle with urban underserved populations, worked for the state legislature, been a Robert Wood Johnson Health Policy Fellow with Senator George Mitchell, was special assistant to Governor Gardner for health, and is a Professor Emeritus in the Departments of Family Medicine and Health Services at the University of Washington. Most recently, he served as Gov. Jay Inslee’s Senior Health Policy Advisor, where he was instrumental in the implementation of the ACA in Washington state and the successful Medicaid Transformation Waiver.

Neal Sofian - Neal is recognized nationally for almost 40 years of innovation in population-based and corporate and payor health management/engagement. During his career, Neal commercialized the first and largest telephonic smoking cessation coaching program in the United States, Free & Clear (now called Quit for Life) while working within Group Health Cooperative. While the CEO of the NewSof Group he developed many of the early health related social networking platforms including the American Cancer Society's Cancer Survivors Network. Neal is currently the CEO of tuzag, Inc., a digital health concierge company that has built a tailored content & engagement platform for driving exponentially greater consumer behavior change. Previously Neal was the Director of Member Engagement at Premera Blue Cross where he is responsible for development strategies to engage the 2.2 million members of Premera in reaching their optimal health.  
Neal is a noted author and speaker and continues to be acknowledged as one of the true innovators in the world of health behavior change., and the role of personalization and social networking. Neal holds a master's degree in public health from the University of Missouri School of Medicine. He is also a working potter/sculpture and has done stand-up comedy in a vaudeville show.

Wellesley Chapman - Wellesley is Medical Director of Innovation & Business Development at Kaiser Permanente of Washington (KPWA). He joined KPWA (then Group Health) in 2008, serving as a Primary Care physician, Medical Center Chief, and Lean consultant prior to founding the Innovation team in 2013 with business partner, Elizabeth Fleming, MBA. Wellesley has a BA in Economics from the University of Vermont and an MD from the University of Washington. Prior to his work in health care, Wellesley was a theater actor in Chicago, a financial analyst in New York and Paris, and a Kerouac-wannabe-expat-bartender-lay-about.

KPWA Innovation is an intrapreneurial team using human-centered design and Lean Startup methodologies to build new delivery models within the KPWA care delivery system, scaling with technology whenever possible. Projects have included primary care redesign, retail care, telehealth, bundled care, care of vulnerable patients and dementia models. Innovation team goals are always to improve patient experience, lead time, cost, and outcomes through disciplined design.