Hosted by:

Cambia Grove

Date & time



Cambia Grove
1800 9th Ave
Suite 250
Seattle, WA 98101
United States


*Please scroll to the bottom of the page to watch the event recording*

Join us for this two-part event featuring a Lunch & Learn, presented by Echo Health Ventures, followed by our fall 2019 TRAILS Competition kickoff panel discussion on how physicians can use data more accurately and efficiently.

12:00 – 12:10pm: Guest Registration and grab lunch
12:10 – 12:15pm: Welcoming Remarks 
12:15 – 1:00pm: Lunch & Learn:  Preparing to Pilot
1:00 – 2:00pm:  TRAILS Competition Panel Discussion

Part One:  Lunch & Learn: Preparing to Pilot

Startups are often eager to prove the value of their product through a pilot with a health system, however, many find that they are not as prepared for implementation as they believed. Join Echo Health Ventures and Matthew Thompson from UW Medicine’s Primary Care Innovation Lab to talk about the actions startups need to take before they are ready for a pilot.

Lunch & Learns at Cambia Grove, presented by Echo Health Ventures, is a monthly lunch dedicated to educating and preparing startups for the investment pipeline. For entrepreneurs, Lunch & Learns offers opportunities to connect with other innovators over lunch and to expand their subject matter expertise through an investor’s lens. The emphasis is on actionable insights, not sales pitches.

Part Two: TRAILS Competition Panel Discussion - event recording starts at 49:18

The fall 2019 TRAILS Competition seeks innovative solutions to address the following challenge:

  • Pain points that clinicians face in their day-to-day work include inaccurate data and inconvenience of additional steps as they interact with various technologies. The fall 2019 TRAILS Competition seeks innovative solutions that result in the accurate and efficient use of data in order to improve clinic workflow, enhance patient engagement, and to reduce clinician burnout.

This engaging panel will discuss this challenge as well as provide information about the TRAILS Competition. 

Moderator:  Maura Little – Executive Director, Cambia Grove

  • Matthew Thompson – Vice Chair for Research, UW’s Primary Care Innovation Lab
  • Allison Cole – Director, WWAMI region Practice and Research Network (WPRN)
  • Dr. Bob Crittenden – Executive in Residence, Cambia Grove


Allison Cole, MD, MPH is an Associate Professor in the UW's Department of Family Medicine. Dr. Cole is the Director of the WWAMI region Practice and Research Network (WPRN), and a faculty member in the Institute of Translational Health Sciences. Dr. Cole’s research interests include cancer prevention and screening, and health disparities.  

Dr. Bob Crittenden joined the Cambia Grove as the first-ever Executive in Residence. He has practiced as a family physician for over 28 years in central and southeast Seattle with urban underserved populations, worked for the state legislature, been a Robert Wood Johnson Health Policy Fellow with Senator George Mitchell, was special assistant to Governor Gardner for health, and is a Professor Emeritus in the Departments of Family Medicine and Health Services at the University of Washington.

His work on projects at the local, state and national levels focuses on improving the access and effectiveness of health services for all populations. Most recently, he served as Gov. Jay Inslee’s Senior Health Policy Advisor, where he was instrumental in the implementation of the ACA in Washington state and the successful Medicaid Transformation Waiver. He has also played a key role in initiating the Kids Get Care program, actively participating in rural and urban underserved health systems improvements, and working with insurers, employers and providers in improving systems of care for chronic conditions.

Maura Little joined the Cambia Grove team in April 2017. Cambia Grove, a health care innovation center, is focused on making it more accessible to innovate in health care.  Her current role as Executive Director builds on her previous leadership roles in advancing health care innovation as the Washington State Director of Life Science and Global Health Development. Maura began her journey in the health care sector in 2009, when she played a key role in communicating the federal Affordable Care Act to local stakeholders as a staff member for then-Congressman Jay Inslee. She has also served as the Washington State Director of the American Cancer Society Cancer Action Network, advocating on behalf of cancer patients and their families.

Matthew Thompson is the Helen D. Cohen endowed Professor of Family Medicine and Vice Chair for Research. He completed clinical training as a Family Physician in the USA and the UK, and research training at the University of Washington and a doctorate from the University of Oxford. His research has focused in several areas - diagnostic testing, child health, infectious disease, new technology, and global health. His research has involved many different types of research designs including large cohort studies, qualitative studies, diagnostic accuracy studies, randomized controlled trials, and systematic reviews. 

He has a particular interest in using new technology to improve diagnosis and monitoring for acute and chronic conditions in primary care. This includes diagnostic studies of new point of care blood tests, better ways of diagnosing and monitoring common conditions such as hypertension or atrial fibrillation, use of clinical prediction rules, as well as understanding better how clinicians make diagnostic reasoning decisions. In child health he has conducted some seminal work to improve knowledge about how we can better identify children presenting in primary care who have a serious illness from the large number who attend with self-limiting conditions. His research in infection has focused on respiratory infections- including identifying which adults and children are most likely to benefit from antibiotics or antivirals, the effectiveness of steroids for sore throats and sinusitis. 

As Vice Chair for Research in the Department, his vision includes growing the size and scope of the Research Section, working closely with colleagues in the other Sections of the Department on research and scholarship, and increasing research collaborations across the 5-state Washington, Wyoming, Alaska, Montana and Idaho region as well as nationally and internationally.

About the TRAILS Competition: The TRAILS Competition advances the mission of Cambia Grove to accelerate health care innovation by bridging the gap between entrepreneurs and the traditional health care system. The winning startup will be selected to work with Primary Care Innovation Lab to get real-world experience with their product. PCI Lab, a center based within UW Medicine’s Department of Family Medicine, provides services to accelerate the design, implementation and use of innovative products to improve the primary care practice. 

About Primary Care Innovation Lab (PCI-Lab):  The Primary Care Innovation Lab is a Center based within the University of Washington Department of Family Medicine, the #1-rated primary care program in the country according to US News and World Report. PCI-Lab’s mission is to accelerate the design, implementation and productive use of technology that has the potential to improve primary care practice and patient health through cutting-edge research and synergistic partnerships. PCI-Lab aims to bring industry, clinical and academic stakeholders together to accelerate the research and development of emerging technologies to improve health care delivery, reduce disease burden and control health care cost growth.