Hosted by:

Cambia Grove - Virtual

Date & time




Apply to the 2020 TRAILS Competition today! 

Check out a recap of this event here, which includes top takeaways, the event recording and additional questions and answers from the audience and panel. 


Join us virtually for the 2020 TRAILS competition launch! Innovators will hear from a panel of palliative care experts across the 5 Points of Health Care™. This discussion will center a patient perspective throughout and will prepare competition applicants for this year’s TRAILS focus.

  • Patient: Marianne Sarcich – Patient Advocate, In This Together Philly Wilmington 
  • Provider: Dr. Dominic Moore, FAAP – Associate Medical Director of Palliative Care, Intermountain Healthcare 
  • Payer: Dr. April Krutka – Palliative Care Medical Director, Regence
  • Policymaker: Dr. Emily Transue – Associate Medical Director, Washington State Health Care Authority 
  • Purchaser: Dr. Mary Kay O’Neill, MBA – Senior Consultant, Mercer


Solutions that improve care of seriously ill patients and their families.

The Prize:

The winner will participate in an individual and personalized, three-month accelerator program with Banister Advisors to optimize the product, it’s cultural appropriateness and business strategy in addition to making connections to the 5 Points of Health Care™.


Dr. April Krutka - Palliative Care Medical Director, Regence BlueShield

Previously as Intermountain Healthcare’s palliative care associate medical director, Dr. Krutka drove palliative care initiatives from within the health care system, creating and scaling pilot projects and software development furthering advanced illness care across Utah. In Grand Junction, Colo., she received HopeWest’s Pioneer Spirit Award for Creativity and Passion for building an innovative, full spectrum palliative care consultation service. In 2014, Dr. Krutka was awarded St. Mary’s Circle of Care Award, when her patient donated to the hospital’s foundation in her honor, citing their marked difference in quality of life. In 2019 she was designated a Fellow of the American Academy of Hospice and Palliative Medicine.

Dr. Krutka earned her Hospice & Palliative Medicine board certification from the University of Kansas and completed her Family Practice residency at AnMed Health in South Carolina. She enjoys mountain biking around her Salt Lake City home.

Vanessa Laughlin - Founder, Banister Advisors

Vanessa leads Banister Advisors, LLC, a Lifespan Navigation™ services firm headquartered in Seattle, WA, serving clients in Pacific Northwest, across the United States and around the world.

The inspiration behind the launch of Banister was her own personal journey of her family navigating the complexities of her father-in-law’s cancer diagnosis, intensive 18-month treatment journey, and his death due to complications of the disease in 2016.

Vanessa’s nearly 20 year professional career spans a variety of functional areas, including strategy development, implementation planning, business process improvement, product marketing, technology implementations, organizational design, and change management. She has thrived in roles at Starbucks corporate managing various business platforms and Camber Collective where she led a position in global health and development strategy consulting.

She holds an MBA with distinction from the Foster School of Business at the University of Washington and a BA in Economics from Tufts University. She lives in Seattle along with her husband, two young sons, and beloved chocolate lab.

Maura Little - Executive Director, Cambia Grove

Maura Little joined the Cambia Grove team in April 2017. Cambia Grove is a catalyst for health care innovation focused on removing barriers to creating a person-focused health care system.  Her current role as Executive Director builds on her previous leadership roles in advancing health care innovation as the Washington State Director of Life Science and Global Health Development. Maura began her journey in the health care sector in 2009, when she played a key role in the development the federal Affordable Care Act as a staff member for then-Congressman Jay Inslee. She has also served as the Washington State Director of the American Cancer Society Cancer Action Network, advocating on behalf of cancer patients and their families.

Dr. Dominic Moore – Associate Medical Director of Palliative Care, Intermountain Healthcare

Dr. Dominic Moore is the Associate Medical Director of Palliative Care for Intermountain Healthcare, where his mission is to ensure the highest quality palliative care is available to all people. He is currently an Assistant Professor in the University of Utah School of Medicine where he serves as the Associate Program Director for the Hospice and Palliative Medicine Fellowship. He is a member of the Gold Humanism Honor Society and has focused his academic work on responsible prescribing, self-care for providers, and the role that spirituality plays in healthcare interactions. Dr. Moore enjoys spending time with his family, being outdoors, and writing/recording music.

Mary Kay O’Neill – Senior Consultant, Mercer

As Senior Clinical Advisor for Mercer Health & Benefits, Dr. O’Neill leverages her clinical strategy and operations experience to drive Mercer’s value-based care initiatives and provide strategic advice and health care data analysis for Mercer clients. She is part of the Total Health Management practice. Her areas of special clinical expertise include musculoskeletal care, chronic pain management, productivity, and behavioral health and substance use disorders. She also has extensive experience in healthcare quality and value-based care arrangements including accountable care organizations, onsite clinics and the use of telemedicine. She regularly helps clients select vendor partners and participates in oversight and audit functions of these services

Since February 2020, Dr. O’Neill has served on the COVID-19 response team working across Mercer and Marsh McLennan on issues related to the evolving understanding of the virus, testing and treatment, public health issues as well workforce health and safety, including protocols for return to work and assessing the long term medical and behavioral health impact of the pandemic

Marianne Sarcich – Patient Advocate, In This Together Philly Wilmington

Marianne Sarcich, a breast cancer survivor and advocate, founded and runs the breast cancer peer support group In This Together Philly Wilmington. This group has grown from 10 to 700 members in 2 years and supports every stage and every age in Eastern Pennsylvania, New Jersey and Delaware. To support this group, she connects members not only to each other but also to resources, organizations and information that will help ease the burden of the diagnosis. And she sets up get togethers for the group every 2 to 3 weeks. Everything from lunches to Sephora makeup classes to yoga to art therapy and even bumper cars on ice. In addition she provides one-on-one support for members as needed.

Other organizations now refer patients who need peer-to-peer support to Marianne's group, including Penn Medicine and Sharsheret.

Marianne, an early stager, also advocates for the breast cancer community nationally, with a focus on supporting the metastatic breast cancer community. She has gone to Washington DC as part of the METAvivor day of advocacy with federal legislators. And, she pulled together a workshop on social security disability with SSA.

She is also a patient advocate for the Society for Integrative Oncology. And she is currently developing a national advocacy initiative to make palliative care standard of care at diagnosis for any disease that should be supported by it.

Dr. Emily Transue – Associate Medical Director, Washington State Health Care Authority

Emily Transue, MD, MHA, FACP is the Associate Medical Director for the Washington State Health Care Authority. She received her B.S. from Yale University, M.D. from Dartmouth Medical School, and Master of Health Administration from the University of Washington. She is a general internist who practiced for 15 years as a primary care provider before shifting to roles in leadership and management. She is the author of two books, On Call and Patient by Patient, about the experience of practicing medicine. At the Health Care Authority, her role includes clinical leadership of the Employee and Retiree Benefits division, oversight of the Shared Decision Making program, and supporting quality measurement and improvement.