Jim Swayze

Jim Swayze
President, Regence BlueCross BlueShield of Utah

Jim brings extensive commercial, Medicare and self-funded insurer experience to his positions as President and member of the board of Regence BlueCross BlueShield of Utah, the state’s first health insurer. As president, Jim is responsible for directing statewide operations and optimizing market performance, while representing and promoting Regence in business and civic arenas throughout the state. 

Jim has expansive not-for-profit experience, serving for nearly 16 years as part of the Rocky Mountain Health Plans and CNIC Health Solutions organization. Rocky Mountain Health Plans was the largest not-for-profit health insurer in Colorado. Jim was a chief architect behind acquiring CNIC Health Solutions in 2004 as a way to expand Rocky's product portfolio into the self-funded line of business. Jim then served as CNIC's president and CEO for the past 10 years, growing and expanding CNIC's business in multiple states. Earlier in his career, Jim held leadership roles spanning 15 years with another large health insurance organization as it moved through a series of mergers, starting as Lincoln National before ultimately becoming PacifiCare Health Systems/Secure Horizons. 

His responsibilities have included policy planning and implementation as well as direction and coordination of departments and functions including production, pricing, sales, distribution of products, operations and clinical activities, and negotiation and approval of contracts and agreements with provider organizations, suppliers and vendors.

Always committed to community engagement beyond his immediate company responsibilities, Jim serves on the board of governors of the Salt Lake Chamber and on the board of directors of the South Valley Chamber of Commerce. He also supports Ronald McDonald House Charities of the Intermountain Region in the capacities of board member, executive committee member and vice chair of Finance. 

Jim and his wife Renee have two daughters.

He’s a graduate of Ursinus College in Pennsylvania with a degree in economics and business administration.