Cambia Grove

Cambia Grove Launches TRAILS Competition to Bring Solutions to Primary Care


TRAILS Competition offers health care startups the chance to access real world application and testing from UW Medicine’s Primary Care Innovation Lab

SEATTLE (April 10, 2018) — Today, Cambia Grove is inviting health care startups of all stages to enter their product in its TRAILS Competition to win access to real world application and testing from University of Washington’s Primary Care Innovation Lab (PCI-Lab).

The inaugural TRAILS (Traction and Implementation Lead to Solutions) Competition will focus on technology that improves the primary care practice as primary care is often the frontline of health care with approximately 1 billion consultations across the U.S. per year.

The TRAILS Competition aims to lower the barrier of entry to the traditional health care sector by helping startups access the data and testing they need to develop their product in a multi-state primary care setting. Startups will have an opportunity to accelerate the design, implementation and use of their technology to improve primary care practice and patient health through PCI-Lab’s services. Submissions are evaluated based on their ability to reach the quadruple aim in primary care:

  1. Enhanced patient experience (including quality and satisfaction)
  2. Improved patient/population health care
  3. Reduced costs
  4. Improved work life of health care providers

“Cambia Grove’s mission is to help bring true change to the health care system,” said Maura Little, Executive Director of Cambia Grove. “For many people, primary care is the first point of contact with the health care system but it is a space that is multifaceted and complex to navigate for entrepreneurs. We’re excited to partner with PCI-Lab to examine solutions to improve people’s journey through primary care, while helping startups gain the validation they need to move through the development cycle more quickly.” 

“We are thrilled to be working with the Cambia Grove and the greater community of entrepreneurs to advance health care innovation,” said Bianca Frogner, Deputy Director of PCI-Lab. “Our goal at PCI-Lab is to connect ideas to the real world primary care practice using evidence-based research. We know obtaining evidence-based research, or data, is difficult during the development of new ideas. We look forward to helping reduce these barriers through the TRAILS Competition.”

The competition will culminate after three rounds of judging by representatives from the 5 Points of health care (patients, providers, payers, purchasers and policy makers), investors and other professionals in the health startup community. Five finalists will be invited to Seattle to pitch in front of a panel of judges on June 28, 2018. All semifinalists will receive feedback from judges including a candid evaluation of the product’s ability to reach the quadruple aim in the primary care setting.

For more information including full terms and conditions, please visit:

Interested in entering? The first round of applications is due on April 27, 2018 by 11:59PM PDT.

About Cambia Grove

The Cambia Grove is a health care-focused hub where northwest innovators and entrepreneurs can convene and catalyze new solutions. We offer a shared space for the region’s emerging health care economic cluster where a host of stakeholders set aside competition in favor of true collaboration toward the shared goals of better health and a more sustainable system. To learn more, visit us at or on Twitter.

About Cambia Health Solutions

Cambia Health Solutions, headquartered in Portland, Oregon, is dedicated to transforming health care. We put people at the heart of everything we do as we work to make the health care system more economically-sustainable and efficient for people and their families. Our company reaches more than 70 million Americans nationwide, including more than two million people in the Pacific Northwest who are enrolled in our regional health plans. To learn more, visit us at or on Twitter.